Slap the Bag
Knowing the 7-Eleven crowd, I imagine this will be a huge success:
The convenience store chain announced Tuesday it is getting into the value wine business, releasing two low-priced proprietary wines in the United States and Japan.
Sold under the Yosemite Road label, the California wines, a chardonnay and cabernet sauvignon, will retail for about $3.99, a price-point that has been doing well despite — or perhaps because of — the economic doldrums.
“The consumer is really pinched as far as discretionary income. We’re seeing a lot of success in products that really resonate on a value basis,” said Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc.
The article doesn’t say if it will be sold in bottles or boxes, but I’m really hoping it’s in box form. Because it’d be a big party favor if you get to slap the 7-Eleven bag.
The chardonnay is described as zesty with notes of apricot, peach and honey, and the cab as full-bodied with “juicy plum overtones.”
Nothing says class like drinking convenience store box wine w/ some zesty notes.

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