Slap the Bag

Knowing the 7-Eleven crowd, I imagine this will be a huge success:

The convenience store chain announced Tuesday it is getting into the value wine business, releasing two low-priced proprietary wines in the United States and Japan.

Sold under the Yosemite Road label, the California wines, a chardonnay and cabernet sauvignon, will retail for about $3.99, a price-point that has been doing well despite — or perhaps because of — the economic doldrums.

“The consumer is really pinched as far as discretionary income. We’re seeing a lot of success in products that really resonate on a value basis,” said Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc.

The article doesn’t say if it will be sold in bottles or boxes, but I’m really hoping it’s in box form. Because it’d be a big party favor if you get to slap the 7-Eleven bag.

The chardonnay is described as zesty with notes of apricot, peach and honey, and the cab as full-bodied with “juicy plum overtones.”

Nothing says class like drinking convenience store box wine w/ some zesty notes.

VN:F [1.8.1_1037]
Rating: 0.0/5 (0 votes cast)
Make The Wahl Greater. Share:
  • Facebook
  • Twitter
  • RSS
  • Digg
  • del.icio.us
  • Google Bookmarks
  • email
  • Print

Comments are closed.